Time for a rant on design. It is not often that I would even notice something in “design”, let alone bother to blog about it, but the logo for the London Olympics in 2012 (or “twenty-twelve” as they are now calling it) is utterly shit.
To me it looks far from being ‘cutting edge’ or speaking to ‘youth culture’; what it looks like is a piece of animation from very early MTV, when bands like Dire Straights started using animation in videos. That stuff was minging then, now it is dated, choppy and minging…
The worst bit is it cost £400,000. Yes, four-hundred thousand pounds Sterling. The sheer shitness of this is compounded further by the fact that the NHS is starved of money and then we spend that amount of money on that. What’s more, people have been sending in their own efforts to the Breakfast news and they are way better.
Aside from the rip-off merchants that are involved in such things. Mr Chicken has been in his job for a year today. It is, just like last year, sunny and blue-skied today but there is a lot less nervousness in general. I am off to Bideford for my first shift of volunteering for the week.
Ok so the logo is pretty rubbish and the fact that the management seem to be intent on getting rid of Manor Garden allotments is not good, http://www.lifeisland.org/
Why are we so bad at doing things like this; or at least beating ourselves up about them and then finally enjoying them when they happen.
It all started with the Great Exhibition of 1851, possibly the first national event with pulled thousands of visitors into London, from all over the country (thanks to cheap rail travel), and indeed Europe as well. Other similar fairs followed culminating in the Festival of Britain, a hundred years later, a nationwide event, though probably best remembered for the bit on the South Bank, London, but incorporating a ship bound exhibition, ‘model’ housing schemes and all sorts of other events. Of course the Millennium was the ultimate political bodge up of an event best left to an organiser.
And now it looks as though the Olympics are hitting a wall as well, with the lead architects quitting, far more than expected pollution (um, did they not realise how many noxious factories this site had on it, how many bombs and why it was largely so derelict in the mid of the biggest property boom this country has seen). Oh well, I expect it will be great fun when it finally happens.